Admission to Statehood: May 29, 1848
Population: ~5.7M
Capital: Madison
Largest City: Milwaukee
State Dance: POLKA!

Well Known For: Dairy, cheese, those cheese wedge hats, cheese curds, Oscar Mayer, Happy Days, and beer drinking

Brewery Representative: Jacob Leinenkugel Brewing Co Miller Brewing Company (Milwaukee, Wisconsin)

USBP Score: 221

Established: 1855
Flagship Beer: Miller Lite
Comments: NEWSFLASH: Miller Brewing Company is the The Ferm's USBP State Representative for Wisconsin! Shocked? Awed? Shockawed? Here is the deal, Jacob Leinenkugel Brewing Company actually scored higher using my formula, but after creating the requisite graphics and preparing this write-up, I noticed that Leinenkugel's was purchased by Miller Brewing Company in 1988. While Leinies are a somewhat respectable macrobrew, common sense suggests to award Wisconsin to Miller -- who finished 3rd in USBP scoring on its own.


"Sorry, Leinenkugel, but [Miller is] arguably Wisconsin's biggest invention to date." - Shilcutt

What more should I offer on Miller? You probably know Miller Brewing Company is owned by the UK based SABMiller. However, did you know Miller had been owned by Philip Morris, had been seen an attempt of purchase from PepsiCo, and that the so-called Plank-Road Brewery was real and actually where Frederick Miller founded the brewery in 1855? If I told you that the original brewery included man made caves where Miller's beer was stored before the advent of commercially viable mechanical refrigeration, would that be something you would be interested in?


I know, these days it is all about the marketing. Miller and Wisconsin. Riding in to the USBP Capitol on the Common Sense ticket:


Runner Up: Stevens Point Brewery (220)


2 comments
  1. Leslie March 20, 2012 at 2:03 PM  

    I also hear that Miller High Life has a fantastic ad agency.

  2. SirRon March 20, 2012 at 2:37 PM  

    I wouldn't know. I've never seen any swag thrown my way. :)

    Speaking of great ads, the best were the ones where the High Life guy recaps the Super Bowl commercials while stocking beer or whatever. I wanted to post one of those, but it wasn't really on point.